 |
|
Goals of Email Campaign
- Get Folks to Read the Email
- Increase sales by increasing bookings for Valentine's weekend
- Increase Customer Referrals
- Increase Subcriptions to Monthly Newsletter (more people to market to)
- Increase Recognition(Branding)
- Provide Useful Information
- Get folks to visit the site
- Background message - we care about your pets
Methods Used to Obtain Goals
- Simple quick loading table layout - people will likely read it if it loads quickly
- Option to view on -line if email does not load - Make sure they get the message
- Small images - people will likely read it if it loads quickly
- Subject line is brief and to the point - people's time is valuable
- Recipe offered (something for free of value to reader) - Information and Reputation
- Use of similar header as web site - Branding
- Header links to the web site - Branding
- Offer Phone Number for alternate method of booking - Personal touch - people like choices
- Use of Map for service area - Convenience -
- Email a friend - Increase Referrals - Increase Subscriptions
- Offer Opt Out and Edit changes - it is polite and customers appreciate politeness
Links to Emails
I used Chimp Mail to send the email. Overall, with the few accounts I was able to test the results were pretty good in terms of layout.
|
|
| | |