Microformats
Playing Tag
Ann White
Winter 2006 IMD 470
What are Microformats
- XHTML code embedded in web pages that provides a structured set of data that can be utilized for other means.
- XHTML code with class and href attributes.
- An author tagged categorization system.
- A standardized way to make sense of information.
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Why are Microformats
- solve a specific problem
- as simple as possible
- adapt to current behaviors
- parsable
- reuse rather than reinvent
- modularity / embeddability
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Big and Little
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Compound Microformat
- A compound microformat is an organized collection of data, for example:
Ann White
Art Institute of Atlanta Student
1185 Pinehurst Drive
Smyrna,
GA
30080
770-732-9224
- hCard
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Elemental Microformat
- An elemental microformat is simply an attribute attached to an existing tag
- small snippet of code providing a brief bit of info - Rel-Tag format
- XFN Creator
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Create Your Own
0.2 
Emporer of the United States of America
Mar 1, 2006 by
anonymous George Bush ★★★★★
One of the most ignorant leaders on the planet....
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Microformats and SEO
- Currently spiders/bots see microformats as content on your site
- Provide valuable content for web crawlers to index.
- Help increase the awareness and availability of microformats as a whole.
- Make the internet a large standardized database.
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Possible Searches and Returns
- Dates and Events - add to your calendar (hcalendar)
- Name - family tree, business associates - add to your email lists(hCard/vCard)(XFN)
- Keyword (tag)
- Movie Reviews
- Products and Reviews(hReview and VoteLinks)
- You search for a main ingredient and receive a list of recipes related to it.(XOXO)
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Resource Links
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